Projector Competition Upgrade
2022-10-10
At present, in terms of absolute share and scale, projectors cannot replace TVs, but it is an indisputable fact that more and more consumers choose projectors. It may be a supplement to color TV, and it is also unique in some life scenarios. After all, the projector can both walk into the living room and walk out of the living room, which is a more "life-like" trend.
For example, the current growth momentum of projectors is partly due to the special scene of camping - the body is portable, the screen is huge, and equipped with functions such as automatic correction, whether it is a family outing or a gathering of friends, the projector can be used in the outdoor environment.
Although the overall size of the color TV market is declining, the share of the sub-category of game TV is increasing, and the premium capacity is considerable. Similarly, there are more and more projector brands that capture the specific needs of consumers, and some of them have made the size of the projector so that it can be lifted with one hand. This means that it is more likely to have explosive genes in the outdoor travel scene.
From the current trend, projectors are more and more like a category between portable smart devices such as mobile phones and tablets, and large smart devices such as TVs. It's just that as a display hardware, it emphasizes spreading around the family scene and extending the market outward.
Perhaps, for projectors, this special period is called the "precipitation period" more appropriately. When the category education is initially completed, the core problem is that if the scene is always limited to the living room, content and ecology have no new ideas, then the projector is almost destined to be "involved" in the infinite war. On the contrary, drawing vitality from the needs of consumers will make the projector brand go further.
